GoPro vs. Insta360: Which Action Camera Is Better?

When you want to capture adrenaline-pumping moments in action sports, selecting the right camera can make or break the experience. GoPro and Insta360 dominate the action camera market, but how do their latest cameras compare? 

Let's compare GoPro vs. Insta360 cameras based on factors such as video quality, stabilization, design, price, and compatibility with accessories like helmet chin mounts, grips, "selfie sticks," and more.

GoPro vs. Insta360: Comparing the Latest Action Sports Camera Models

When comparing GoPro and Insta360, it's essential to familiarize yourself with each brand's most recent releases to get a better feel for how each one is pushing the boundaries of action camera technology.

GoPro

HERO13 Black: Released in September 2024 for $400, the GoPro HERO13 Black represents GoPro's flagship model, packed with advanced features. This camera introduces an interchangeable lens system compatible with new HB-Series lens mods like Ultra Wide, Macro, and Anamorphic. It also supports 10-bit video recording in G-Log and HLG HDR, a new burst slow-motion mode, and a redesigned battery offering 10% more capacity. A waterproof magnetic charging door aligns with GoPro's signature durability, and a magnetic mounting system makes setup easy.

HERO: Alongside the HERO13 Black, GoPro released a more affordable model called the GoPro HERO. This camera is compact — 35% smaller and 46% lighter than the HERO13 Black — while supporting 4K video at 30fps. Priced at $200, it caters to beginners and casual users with an extended battery life of up to 155 minutes at 1080p/30fps.

Insta360

Ace Pro 2: Launched in October 2024 for $300, the Insta360 Ace Pro 2 redefines action camera capabilities with its 8K video recording, 157-degree Leica Summarit lens, and AI-powered features. A 2.5-inch flip-up screen simplifies framing, while an advanced wind guard and waterproofing enhance the camera's audio and durability. The 50MP still photography and PureVideo mode for low-light capture make the Ace Pro 2 extremely versatile.

X4: The Insta360 X4, introduced in April 2024 for $500, is a 360-degree camera that captures immersive content in 8K video at 30fps and 72MP photos. Known for its FlowState Stabilization, it allows you to achieve cinematic-quality footage even in dynamic environments. The X4 is also compatible with Insta360's editing tools, enabling you to effortlessly reframe and fine-tune your shots.

GoPro vs. Insta360: Comparing Key Features

Video Quality and Image Stabilization

The GoPro HERO13 Black offers 5.3K recording at 30fps and a 27MP sensor, delivering outstanding video quality with exceptional detail. Its HyperSmooth 6.0 technology ensures smooth footage even in extreme movements, making it one of the best action cameras for high-action filming. Pair it with a GoPro racing helmet mount for a stable yet immersive recording experience as you capture the thrill of every ride.

Meanwhile, Insta360's X4 offers 8K resolution and advanced FlowState stabilization, providing exceptionally smooth footage in various conditions. While GoPro's video excels in detail and dynamic range, the X4's 360-degree video capabilities and 72MP photo capture allow for unmatched creative flexibility, making it an ideal choice for shooting immersive, interactive content.

Durability and Weatherproofing

GoPro's HERO13 Black is rugged and waterproof up to 33 feet (10 meters), designed to withstand extreme sports like kayaking and skiing. The next time you take to the powder, pair your camera with a GoPro chin mount, such as a snowmobile helmet chin mount, to minimize shakiness, reduce drag, and preserve sound quality.

Insta360's X4 is also built for rugged adventures, featuring a durable, weatherproof design and offering waterproofing up to 33 feet (10 meters) without an external case. Unlike GoPro's one-piece build, the X4 focuses on 360-degree shooting options. If you like off-roading adventures, pair your Insta360 X4 with a dirt bike helmet chin mount to experience this camera's stability, even on the bumpiest trails. With its advanced features and affordable price point, the X4 lets you capture the thrill of the ride without breaking the bank.

Battery Life

The GoPro HERO13 Black offers up to 2.5 hours of recording at 1080p, with reduced battery life for 5.3K recordings. Its redesigned battery provides 10% more capacity than its predecessor, the HERO12, making the HERO13 Black ideal for extended high-quality shoots. On the other hand, the GoPro HERO boasts up to 155 minutes of recording at 1080p/30fps, catering to users who prioritize compact design and longer battery life at a budget-friendly price.

Insta360's Ace Pro 2 provides approximately two (2) hours of recording at 4K and slightly less at its maximum 8K resolution, striking a balance between high performance and longevity. The Insta360 X4, designed for immersive 360-degree video, delivers around 90 minutes of recording time at 8K resolution, offering excellent endurance.

360-Degree Video Capabilities

When it comes to 360-degree video, Insta360 sets the benchmark. The Insta360 Ace Pro 2 features 8K 360-degree recording with AI-assisted stitching, allowing for seamless, immersive panoramic shots. Similarly, the Insta360 X4 delivers 8K resolution in 360-degree mode, combined with its advanced stabilization and reframing options. It is a standout choice if you're focused on interactive and creative content.

GoPro does not offer 360-degree video capabilities in its latest HERO13 Black or HERO models but focuses on traditional action camera features. However, the HERO cameras excel in rugged, high-action environments, making them better suited if you prioritize durability and traditional widescreen video over 360-degree shooting capabilities.

User Interface and Usability

The GoPro HERO13 Black offers a sleek, responsive touchscreen interface that supports easy navigation and voice control for hands-free operation in dynamic environments. The camera's user-friendly design ensures accessibility for beginners while providing advanced customization for professionals. The GoPro HERO follows a similar design ethos, offering a simplified interface for casual users without sacrificing usability.

Insta360's Ace Pro 2 features a 2.5-inch flip-up touchscreen, offering clear visuals and intuitive navigation, even when mounted in challenging positions. Meanwhile, the Insta360 X4 enhances usability with a robust touchscreen interface that supports real-time editing, reframing, and AI-assisted options, making it versatile whether you're a professional creator or hobbyist.

Price and Value

The GoPro HERO13 Black, priced at $400, delivers premium features such as a 5.3K video, HyperSmooth 6.0 stabilization, and a durable, waterproof build. For a more affordable option, the GoPro HERO costs $200. It provides reliable 4K recording, a compact size, and extended battery life, making it a strong contender if you're budget-conscious.

Insta360's Ace Pro 2 is priced at $300. It offers cutting-edge features like 8K video, Leica lens quality, and AI-powered editing, providing exceptional value for creators focused on high-end content. The Insta360 X4, priced at $500, delivers industry-leading 360-degree video capabilities with advanced stabilization and creative tools that make it ideal for shooting immersive video content. If you take a "no expense spared" approach to shooting content, the X4 is worth the splurge.

Accessories and Ecosystem

GoPro offers or is compatible with an extensive range of GoPro mount accessories, including chin and helmet mounts, grips, additional batteries, and magnetic mounting systems. This ensures you have the gear you need for any shooting environment, from extreme sports to everyday use.

Insta360 also offers a variety of innovative accessories tailored to its cameras' unique features. The Invisible Selfie Stick enables seamless 360-degree shots without visible hardware, while Lens Guards provide added protection for immersive filming. The Mic Adapter supports enhanced audio recording for professional-grade results. 

While Insta360's accessory range is well-suited for 360-degree video enthusiasts, it is somewhat narrower compared to GoPro's extensive lineup, especially for users seeking specialized mounting options for traditional action filming.

Editing and Software Integration

Regarding editing and software integration, both GoPro and Insta360 have much to offer users but cater to different needs. GoPro's Quik app excels in ease of use and traditional editing. In contrast, Insta360's app stands out for its advanced AI features and creative control — especially for 360-degree video enthusiasts.

With features like automatic video editing, music syncing, and quick sharing, GoPro's Quik app streamlines video creation, allowing you to focus on storytelling rather than technical editing. Additionally, Quik offers templates and tools tailored for GoPro footage, such as Horizon Lock adjustments and slow-motion edits, ensuring seamless integration with the HERO13 Black and HERO cameras. Suppose you're subscribed to GoPro's cloud service. In that case, you can automatically upload and edit footage, providing an efficient workflow for content creators.

On the other hand, the Insta360 app is powered by AI. Tools like Auto Frame automatically identify and highlight the most exciting parts of 360-degree footage. At the same time, smart tracking keeps your subjects perfectly centered in dynamic shots. The app also includes robust editing options, such as reframing 360-degree videos into traditional formats, adding cinematic effects, and leveraging tools like Deep Track for smooth subject-following. 

GoPro vs. Insta360: The Best in Different Scenarios

Best for Extreme Sports: GoPro HERO13 Black

The GoPro HERO13 Black is the ultimate choice for extreme sports — mainly, it's one of the best motorcycle action cameras. Its rugged, waterproof build and 5.3K video resolution perfectly suit high-impact activities like skiing, mountain biking, and skydiving. The cutting-edge HyperSmooth 6.0 stabilization ensures ultra-smooth footage even during the most intense moments. Whether mounted on a helmet, handlebars, or a racing drone, the HERO13 Black's durability and superior video quality make it the go-to camera for extreme sports enthusiasts seeking reliability and exceptional performance. 

Best for Vlogging: Insta360 X4

For vloggers, the Insta360 X4 stands out as the top choice. As one of the best 360 action cameras, it allows creators to capture immersive, dynamic 8K content from every angle. The advanced FlowState stabilization ensures smooth footage, while the Insta360 app's AI-driven reframing tools make editing intuitive and highly customizable. Its lightweight design and waterproof capabilities make it a versatile companion for vloggers on the go, whether documenting urban adventures or remote landscapes.

Best for Travel and Everyday Use: GoPro HERO

The GoPro HERO is an excellent choice for travelers and casual users. Its compact size, 4K video recording, and extended battery life of up to 155 minutes make it ideal for capturing everyday moments and travel adventures. Durable and waterproof, the HERO is designed to handle diverse environments, from bustling cities to serene beaches, ensuring high-quality footage with minimal effort.

Best for Professional Videography: Insta360 Ace Pro 2

The Insta360 Ace Pro 2 delivers unmatched versatility and high-end performance for professional videographers. Its 8K resolution and Leica Summarit lens provide stunning video quality, while features like AI-powered tracking and Auto Frame simplify the creation of polished, professional-grade content. The Ace Pro 2 excels in traditional and 360-degree filming scenarios, making it a powerful tool for professionals who require flexibility and creative freedom.

Frequently Asked Questions

What is the difference between Insta360 and GoPro?

The main difference between Insta360 and GoPro lies in their focus and feature sets. Insta360, with models like the Ace Pro 2 and X4, specializes in 360-degree video capabilities and innovative tools like AI-driven editing. With cameras like the HERO13 Black and the more compact HERO, GoPro focuses on rugged, action-oriented designs, exceptional video stabilization, and a broader ecosystem of accessories for diverse filming needs.

Which is better, the GoPro HERO13 Black or the Insta360 X4?

The GoPro HERO13 Black is better suited for traditional action sports filming, offering 5.3K video resolution, HyperSmooth 6.0 stabilization, and unmatched durability. The Insta360 X4, on the other hand, excels in 8K 360-degree video, providing immersive content creation with advanced AI-driven features like Auto Frame and superior creative flexibility.

Which camera is better than GoPro?

The Insta360 Ace Pro 2 and X4 offer unique features like 8K video, advanced AI editing, and superior 360-degree video capabilities, making them excellent alternatives for creators seeking immersive and interactive content. However, the GoPro HERO13 Black remains unmatched in stability, durability, and traditional action filming, making it the best choice for extreme sports and rugged use.

Which is better, GoPro or Insta360?

The decision between GoPro and Insta360 depends on your specific needs. GoPro cameras like the HERO13 Black and HERO are ideal for rugged, high-performance action filming with superior video stabilization. Insta360 models such as the Ace Pro 2 and X4 excel in 360-degree video recording, creative AI tools, and immersive content creation, offering more flexibility for creators who value panoramic storytelling and innovative editing features.